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For more than
25 years, Paula Begoun has studied, analyzed, tested,
and critiqued leading skin-care formulations and makeup
products to help women around the world understand
whether a product was worth the money or could live up
to the claims on the label. Paula's exhaustive research
and quest for high quality, reasonably priced products
led her to develop her own premier product line of
makeup and skin care products. In 1995, Paula's Choice
was launched.
Potent antioxidants, pH-effective
exfoliants, and soothing water-binding ingredients that
mimic the structure of the skin characterize Paula¡¯s
Choice skin care that, according to Paula, "will never
contain synthetic coloring agents, fragrance, or any of
the irritating ingredients that I warn about." Better
still, Paula is dedicated to ensuring superior quality
formulations for all her products.
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Paula's
Choice cosmetics offer beautiful textures and a diverse
palette of flattering colors that can take you from
daytime professional to nighttime glamour. With
foundations that contain effective sunscreens, silky
smooth powders, blushes, and eyeshadows, and
moisturising lipsticks and glosses, you will find
professional makeup artist quality in every item.
Paula's Choice products are fragrance free and are not
tested on animals.
Based near Seattle,
Washington, Paula's Choice products are shipped all over
the world. To better serve the international community,
there are Paula's Choice distributors in Australia,
Singapore, and the European Union.
Who is Paula
Begoun?
The creator and innovative force
behind the Paula's Choice skin care and makeup line,
Paula is most popularly known as the best-selling author
of titles including "Don't Go To The Cosmetics Counter
Without Me," "The Beauty Bible," and most recently
"Don't Go Shopping For Hair-Care Products Without Me."
An oft-quoted expert on CNN, Oprah, Today, The View,
20/20 and other popular TV programs, Paula's knowledge
and expertise are based on 25 years of studying the
beauty industry and have put her in the unique position
to create her own state-of-the-art skin-care and makeup
formulations. She guarantees that her products meet her
exact criteria for ingredients and price and she will
not make exaggerated claims about what they will or
won't do. Ultimately, Paula Begoun wants women to obtain
and maintain beautiful, healthy skin.
"After 25+
years of analyzing and reviewing hundreds of cosmetics
lines and literally thousands of skin-care and makeup
products, and after readers kept asking me to create a
line of products they could trust, it seemed a natural
extension of my work to create my own lines," Paula
says.
What About
Paula's Books and Reviews?
Despite the
success of her own products, Paula has continued to
objectively review products to include in her books and
newsletters, as well as in her free online Beauty
Bulletin newsletter. Retaining her "Cosmetics Cop"
title, Paula recommends hundreds of well-formulated
products from other companies.
According to
Paula, "I'm happy knowing I can help women find products
that have a positive, beneficial, and restorative effect
on their skin, whether it's through using my products or
those from another company."
Paula's Choice Community
Involvement
It is my deepest belief that
every individual and business can make a significant
difference in the world by contributing their time or
money to a worthy cause. Helping others is everyone's
responsibility, not only because of the direct effect it
has on the quality of life for those in need, but also
because of the goodwill it generates in the world. At
Paula's Choice we strive to do all that we can to be of
service to the community. It is a commitment that comes
from our hearts and I am honored we can all participate
in this together.
Thank you,
Paula
Begoun
President, Paula's Choice
Paula's Choice and Paula Begoun proudly
support:
American Cancer Society
American
Humane
American Red Cross (Hurricane Katrina Disaster
Relief)
ASPCA
DAWN (Domestic Abuse Women's
Network)
Dress for Success Seattle (a division of the
YWCA)
Habitat for Humanity
Humane Society of the
United States
Juvenile Diabetes Foundation
Save
the Children Federation, Inc.
Susan G. Komen Breast
Cancer Foundation
United Negro College
Fund
YWCA
Mission
Statement
At Paula's Choice it is our
mission to deliver accurate information about the
cosmetics industry while offering beauty products that
improve women's lives and empower them to make more
informed choices.
We help instill confidence that our customers
are taking the best possible care of their skin
and we create state-of-the-art affordable products
that help our customers feel more secure with
their own definition of beauty.
We are committed to creating a
positive work environment that is responsive,
supportive, fun, and
challenging. |
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