Who is Paula?
Paula Begoun is the creator and innovative force behind Paula's Choice skin care and cosmetics. She is the author of 18 best-selling books including Don't Go to the Cosmetics Counter Without Me, Blue Eyeshadow Should Be Illegal, The Original Beauty Bible, and Don't Go Shopping for Hair-Care Products Without Me. Paula’s books have sold more than 2.5 million copies worldwide.
Her work as a internationally-recognized consumer expert for the cosmetics industry has led to repeat appearances on CNN, as well as programs such as Oprah, The Today Show, 20/20, Dateline NBC, The View, and Dr. Oz.
Paula's Story: In Her Own Words
From the very beginning, my goal has been to help women find products that will give them the skin they've always wanted—whether you use my Paula’s Choice products that I developed and formulated, or those from another brand. I have the unique distinction of being the only cosmetics company founder in the world who recommends products other than my own.
I created Paula's Choice as a result of my own frustrations when I was a teenager trying to find products for my problem skin and then, later in life, for wrinkles and skin discolorations. My complexion was a mess and, like many of you, the skin-care products I used either didn’t help or made matters worse.
Paula’s Choice is a comprehensive collection of skin-care and select makeup products that meet my strict criterion for excellence based only on what published research shows is effective. My products are guaranteed to exceed your expectations.
I provide state-of-the-art formulas that are always fragrance-free, ecologically responsible, and never tested on animals. I invite you to let my years of research and acquired knowledge benefit your skin. With Paula’s Choice, healthy, youthful, radiant skin is a result you can count on!
At Paula's Choice it is our mission to deliver accurate information about the cosmetics industry while offering beauty products that improve women's lives and empower them to make more informed choices.
We help instill confidence that our customers are taking the best possible care of their skin and we create state-of-the-art affordable products that help our customers feel more secure with their own definition of beauty.
We are committed to creating a positive work environment that is responsive, supportive, fun, and challenging.
"What sets Paula's products and work apart from any other, aside from quality and efficacy, is that she is the only cosmetic company in the world recommending other products besides her own, and showcases her recommendations in her books, web sites, Beauty Bulletins, television appearances, and newspaper interviews."
- Dr. Leslie Baumann
Professor of Clinical Dermatology and
Chief of the Division of Cosmetic Dermatology
University of Miami